The platform is rolling out a updated setting that enables them to cut down on the volume of AI-made content appearing in their timelines. This initiative comes as the service announced that it now features over 1 bn content made with AI.
Pilot Phase and Launch
This change is being tested over the coming weeks before a full-scale rollout. This advancement coincides with a surge in AI-generated material, spurred by new AI video creators.
AI Proliferation Online
Studies have shown that nearly a tenth of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A significant portion of this output is classified as “AI slop”, a term for poor-quality, mass-produced content that is often absurd or bizarre.
Our research shows that a lot of users appreciate content produced via AI tools, from computer-generated images to science explainers, and we aim to offer the community the ability to see more or less of that, according to their own likes,” said a platform representative.
AI on the Platform
TikTok shared that there are now 1.3bn videos on its service tagged as artificially created. In total, more than 100 m videos are added to the service every day, making clips made by AI a limited percentage of its complete catalog.
Customizing Your Feed
Members will be capable of reduce or increase the volume of AI content they see by opening the topic control setting in the platform and selecting the AI content topic. Additional categories that currently be adjusted under the filter include current affairs, clothing, aesthetics, and movement.
AI Disclosure Rules
Its policies require creators to tag convincing AI-made content, and it forbids harmful AI impersonations of public figures or emergencies. Any authentic-looking AI-generated clip that is not labeled can be deleted under its user guidelines.
In addition, the service will now add an “AI-made” watermark to content made using its built-in AI features, or identified by an collaborative effort for spotting artificial media. This measure is intended to stop users from seeking to bypass the tagging system.
Educational Initiatives
TikTok is also launching a $2m AI literacy fund for specialists and organizations to produce informative material about ethical AI use. This program will support charitable organizations dedicated to educating coding and technology.
Content Safety Approach
TikTok has supported its moderation strategy, amid discussion over plans to make redundant numerous review team members in the United Kingdom. TikTok is expected to reduce hundreds of positions in its content moderation division in the UK capital, with worker representatives and internet security professionals raising concerns that people are being substituted by machine-led review.
A trust and safety lead stated that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most graphic content before it gets reviewed by people. The company announced a notable drop in shocking and graphic content reviewed by human moderators over the previous year due to reliance on its automated systems.
We believe it is crucial to combine people and machines to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to reduce exposure to unsafe media as rapidly, which is where a significant AI assistance is proving valuable process content quickly.”
